IN A LIFETIME OF BRANDING,
EXPERIENCE COUNTS.
THE HIVE PRINCIPLE
In today’s ever-changing and cluttered world, consumers can only retain a certain number of assets associated with your brand at any one time. In an effort to survive and remain relevant, brands need to move beyond “need state” execution to “love state” relationships. As a bee is instinctively drawn to the flower, brand assets need to be developed to draw the consumer to the brand.
It is time to think beyond the expected, and to drive powerful design-led solutions that will inspire the brand’s consumer-facing expectations and experiences. Inspirational, designer-centric briefs should be grounded in a big idea that enables the brand to challenge category conventions.
Category conventions and semiotic codes of any given category are often overlooked, or worse, still not understood. I believe that these design conventions can be easily broken down into a simple formula to help inspire the brief and inform the future success of the brand.
THE HIVE SPEAKER SERIES
2024 PRE-REGISTRATION
GIVE ME A BUZZ
Every great idea starts with a conversation.